Forbes.com says that your social media profile can make or break your next job opportunity. As if there weren't enough obstacles already out there in today's job market?
Social media is huge. And unavoidable. I might not go so far as to call it a "necessary" evil, but it's not going away, and professionals and professionals-to-be need to learn how to navigate the terrain.
The tricky thing about social media is its dual nature, how it jockeys back and forth between our professional lives to our personal lives.
For example, are you Facebook friends with any of your coworkers, past or present? (I am.) Do you have personal connections on LinkedIn? (I'm connected to my mom, among others.)
In these seemingly innocuous ways, social media blends together the personal and the professional -- two areas we are so often encouraged to keep separate. And for social media users, that can make things uncomfortable.
Recently, I've seen friends creating secondary Facebook accounts for their "business" persona to combat this very overlap. I guess that's one solution. But does anyone else find the concept of keeping up dual personal and professional social media profiles
The whole dilemma is even more confusing for those in my field, communications. Social media is often part of our jobs -- I'm on Twitter, Google+, LinkedIn and more daily for my job. For those of us in this position, it's a balancing act of using the media in such a way to develop marketable skills, while not using it in a way that could be professionally damaging.
I've always been very careful about what I post online just as a matter of common sense. And probably a little bit of paranoia. But that's hardly helpful as far as advice goes.
What's your "rule" for your social media profiles? How do you balance the professional and the personal when it comes to interacting online?
(image credit: onbile)